To ensure you are enrolling in the right course for your skill level. We have listed a few things you should know before getting started.

  • Basic Knowledge of Using a Computer & The Internet

  • Prior Experience with Running Paid Ads is a Plus, But Not Required

  • The Will & Determination to Follow Through and Achieve Your Goals

Your Instructor

Clayton White

Agency Owner, Software Developer, Instructor

I started my journey in Pay Per Call back in 2015 where I owned and operated a health insurance brokerage/call center. When I first got started I would purchase calls from various networks in the tune of $15,000-$25,000 per week to support my agents.

I quickly throw myself full speed into the arts of media buyer and call generation in order to lower the cost of advertising. After a few years of running my health insurance brokerage, I got burnt out and lost interest in running it - so I closed it in 2018.

Since then I have been operating my own Pay Per Call Agency in areas such as health insurance, auto insurance, tax prep & debt, and pest control. The one thing that I, and many other agency owners have been dealing with is the lack of quality Pay Per Call publishers. This is why I started Pay Per Call Academy.

It is my mission to create top quality publishers in the Pay Per Call space. Not only that, but I also want to teach these publishers how to grow into running their own agencies.

  • Video Instructions

    Currently, our courses are primarily taught in a recorded video instructional format. If you require written instructions please reach out to us via our support email.

  • Download Resources

    This course includes downloadable resources for your reference. These files may include PDF, Google Docs, or other media form

  • Email Support

    We want you to be successful. If you are experiencing any technical issues or have a question related to the course material, please reach out to us anytime.s

Course curriculum

  • 1

    Welcome to the course!

  • 2

    Call Tracking & Routing

  • 3


    • How To Name Your Brand

    • How To Get A Professional Logo Made For Your New Brand

    • Logo Design Submissions

    • Picking a Website Theme

  • 4


    • Pointing Your Domain To SiteGround

    • How To Setup Your Wordpress Theme

    • Basic Wordpress Settings

    • Wordpress Plugins

    • Website Menu Clean Up

    • Website Identity Branding

    • Update Website Header

    • Update Website Footer

    • How To Find Content For Your Site

    • Home Page Build

    • Short-Term Page Build

    • Update Service Cards & Pages

    • Adding Pages To Main Menu

    • TCPA Disclaimer

    • Do Not Sell My Personal Information

    • Terms of Service Page

    • Privacy Policy

  • 5

    Social Media

    • Facebook Page Setup

    • Facebook Page Scheduled Posts

  • 6

    Tracking & Analytics

    • Wordpress Plugin for Easy Setup

    • Google Tag Manager

    • Google Analytics

    • Google Search Console

    • Facebook Pixel

  • 7

    Google Ads Training

    • Google Ads Manager Account Setup

    • Google Ad Account Setup

    • Conversion Tracking Setup

    • Campaign Setup (Call Ad)

    • Basic Campaign Settings

    • Keywords

    • Negative Keywords

    • Optimizing Keyword Max CPC (First Round)

  • 8

    Facebook Ads Training

    • Facebook Ad Types

    • Campaign Setup

    • Ad Sets Setup

    • Ads Setup

    • Viewing Your Form Leads

  • 9

    Turning Leads Into Calls

    • Lead to Call Automation

    • Outbound Dialing (Do it yourself)

    • Hiring Outbound Agents

  • 10

    Next steps

    • Congrats! Here's what's next...

    • Before you go...

Course Reviews

See what others are saying about this program.

5 star rating

Tracking And Analytics

Eric Scott

Very comprehensive & thorough walk-through of setting up the tracking elements for your website with Google and Facebook properties. Very impressed with ...

Read More

Very comprehensive & thorough walk-through of setting up the tracking elements for your website with Google and Facebook properties. Very impressed with getting this all covered in one area.

Read Less

U65 Health Insurance Masterclass

Learn how to generate u65 health insurance calls


  • Is there any guarantee I will make money?

    Unfortunately, we cannot guarantee that you will make any money after completing this course. This is due to the fact that everyone's situation is different and everyone's level of dedication varies.

  • What's your refund policy?

    Since we cannot make you unsee or unlearn what is in this course. All sales are final.
    If you have any questions, please reach out to us before you purchase any course.

  • Do you offer an affiliate program?

    Yes! Once you signup our staff will review your account and set you up automatically with an affiliate link where you can earn 30% per sale.